Suicide, Models, and Greed
June 11, 2009
A construction company hired a model of the name Choi Jin-sil to model for their advertisement. All perfectly natural. Except for a small clause stating,
“…if Choi disgraced the image of the company by damaging her social and moral image through her own fault, she would repay the firm twice the modeling fee”.
And as an obvious affront to this benevolent construction company, she was the victim of domestic abuse. 5 months after her contract, photos surfaced of her bruised and beaten at the hands of her husband. As the only conscience course of action, the construction company sued her to the tune of 2 and a half million dollars. On a quick side note, this happens to be roughly 10 times what they originally paid her.
But this is where the story takes its nosedive into the annals of cruelty. The model commits suicide. And naturally, as is the only moral choice left to the construction company, they charge the sole responsibility of their financial retribution to the late model’s 6 and 8 year old children. And of course, the Supreme Court upholds the upstanding construction company’s just decision.
Misogyny layered deep within a society; this should be included in Misogyny 101.
Source:
http://english.chosun.com/site/data/html_dir/2009/06/05/2009060500849.html
